About

You probably consider yourself heterosexual, statistically speaking. If so: hello & welcome. If not: haaaay & welcome.

I’m Shane Smith 👋

I work in advertising because I believe it can be better. Sharper. Funnier. Bolder. More human.

I like when things get weird. I like when rules get bent. I like when people who don’t usually get the spotlight suddenly do - and look damn good in it.

I’m obsessed with culture: studying it, absorbing it, being overly opinionated about it.

By day I’m a creative in advertising. By night I’m an artist, aspiring chef, photographer, amateur queer historian, film lover, vinyl collector and one of Beyoncé’s biggest fans.

If you’re thinking, “This person seems like a fun, smart collaborator I’d like to work with”, you’re right. Let’s talk. 

If not… well, let’s pretend this never happened.

Capabilities

• Creative partnering with writers, strategists & producers

• Presenting and selling work with clarity + confidence

• Directing film/photo shoots end-to-end

• Building distinct visual worlds + brand systems

• Giving clear, constructive feedback to teams

• Turning briefs into strong creative territories

• Maintaining craft through rounds + real-world constraints

• Guiding juniors and elevating their ideas

• Art directing editors, photographers, animators

• Developing social-first concepts that feel native

• Balancing multiple projects with actual calm

• Creating decks that tell a story, not a slideshow

• Translating client notes into smarter solutions

Bonus Features

• Overly opinionated about lighting

• Can turn any dinner into a softcore therapy session

• Can create a playlist that convinces people I should be a DJ

• Impressively good at identifying fonts you’ve never heard of

• Has an innate sense for what the moment needs (usually martinis)

• Has never met a room I couldn’t rearrange

• Can’t watch a movie without thinking through how they shot it

• Has a sixth sense for which table has the best people-watching

• Professionally good at arranging throw pillows

• Understands not all ice cube shapes are equal

• Treats thrift stores like archaeological sites

• Has a master’s degree in eavesdropping tastefully

• Known to cry over a perfectly cooked meal