can’t cancel pride

When Pride was canceled in 2020, we created a global digital movement to replace it. I led creative direction and visual identity, building a system that felt as urgent as an in-person march. Featured in Gay Times, reached millions during lockdown.

Agency: Havas Chicago | Creative Direction & Lead Art Direction: Shane Smith | Strategy: Pilar McQuirter & Max Goldstein

500k+ impressions and 4,000+ followers gained in just 30 days, with no paid media.

Visual Inspo: Queer culture’s founding Mothers & Fathers.