In 2020, Pride Month celebrations around the world were canceled due to Covid-19 - so we launched our own digital version of Pride; one that revived the true meaning and intention behind the movement - which is to uplift and strengthen the Queer community.
Agency: Havas Chicago | Role: Creative Direction | Strategy: Pilar McQuirter + Max Goldestein
500k+ impressions and 4,000+ followers gained in just 30 days, with no paid media.
