can’t cancel pride

Client: Havas Chicago

Role: Creative Direction + Art Direction

Writer: Anna Redman

Strategy: Pilar McQuirter & Max Goldstein

In 2020, Pride Month celebrations around the world were canceled due to Covid-19 - so we launched our own digital version of Pride; one that revived the true meaning and intention behind the movement - which is to uplift and strengthen the Queer community.

500k+ impressions and 4,000+ followers gained in just 30 days, with no paid media.

 

Visual Inspo: Queer culture’s founding Mothers & Fathers.