Deep Eddy Vodka Social Content
Deep Eddy Vodka is built on a simple, irreverent truth: while other spirits are for thinking or business, Vodka is for having an all-around good time. To bring this 'Vodka is for Fun' platform to life on social, we leaned into the brand's Austin roots—sunshine, real ingredients, and laid-back vibes.
I directed and self-produced the social content strategy, serving as both the conceptual lead and the primary creator for a wide range of assets. I focused on building a visual world that felt human and approachable rather than overly polished, ensuring the brand's 'real fruit' differentiator was always wrapped in a high-energy, 'good time' aesthetic.
Agency: McGarrah Jesse | Lead Art Direction & Content Creation: Shane Smith | Copywriting: Cody Weidner
The mitochondria is the party house of the cell
POV: Us harvesting real fruit for our vodkas.
Sometimes our real-fruit vodkas get a little homesick🫶
The application process to get mixed into a bottle of Deep Eddy is … thorough.
It’s that time of year. Who you sittin’ by?
