Give Your living More Room

Zippo’s Flamescape isn’t just an outdoor product; it’s an atmospheric centerpiece. To launch this premium ambient flame, we focused on the intersection of design and lifestyle—positioning the product as the anchor for a more intentional outdoor experience.

I directed the end-to-end creative execution for this campaign, serving as the primary cinematographer and editor for the social video content. I also designed and executed the static digital architecture, ensuring a seamless visual transition from high-craft video to performance-driven digital assets. By owning the production pipeline from concept to post, I was able to maintain a sophisticated, moody aesthetic that elevated the Zippo brand into the luxury lifestyle space.

Agency: McGarrah Jesse | Lead Art Direction & Social Production: Shane Smith | Social Cinematography & Editorial: Shane Smith | Copywriting: Cody Weidner