MOEN’s Own the ocean

MOEN partnered with Havas to position the brand as a steward of the world's oceans through an NFT auction benefiting ocean conservation. I led the visual development and art direction for this initiative, crafting a high-end, immersive aesthetic that balanced environmental urgency with MOEN's premium brand identity. The goal was to transform ocean conservation into a personal invitation for stewardship—showing that taking care of the ocean starts with the water we use every day.

Agency: Havas Chicago | Lead Art Direction: Shane Smith | Copywriting: Anna Crane