talking table tents

Whataburger's table tents are cultural artifacts—fans borrow, collect, and resell them. Led creative and served as cinematographer for this lo-fi social series, giving the tents a voice as self-aware brand ambassadors fully conscious of their cult status.

Agency: McGarrah Jesse | Lead Art Direction & Cinematography: Shane Smith | Copywriting: Skyler Dobin | Editorial: Nick Harral

Overheard over a whataburger

Led an unscripted social series capturing the authentic conversations that only happen over a Whataburger. Co-directed talent on set to ensure performances felt raw and relatable rather than polished and ad-like.

Agency: McGarrah Jesse | Lead Art Direction & Concepting: Shane Smith | Copywriting: Skyler Dobin

Good Food Good Times

Led and shot a series of snackable social content designed to entertain Whataburger customers during order prep. Served as cinematographer for live-action segments and motion director for animated spots, turning idle wait time into a brand touchpoint.

Agency: McGarrah Jesse | Lead Art Direction & Content Production: Shane Smith | Copywriting: Skyler Dobin | Animation/Editorial: Clark Moreland